Made In Chelsea's Lucy Watson has become the latest star to strip off in aid of PETA's anti-fur campaign, following in the footsteps of Penélope Cruz, Pamela Anderson and Eva Mendes, by posing naked underneath the words 'Fur? I'd Rather Go Naked' in a new ad.

PETA's Mimi Bekhechi said 'Lucy understands that being sexy and glamorous is all about feeling confident in your own skin, not the skin of tortured animals', adding that Watson 'is a great example for other young women and proves that you don't need to kill animals in order to have a killer look'.